The Value of Options

When making a decision, we often tend to immediately gravitate to a specific option and then evaluate that decision in a vacuum. Instead, I find its helpful to make sure to force myself to layout at least 2-3 options and weigh their pros and cons. This is not so different than the A/B Hypothesis Method I try to use. The difference is that whereas that process primarily takes place quickly in my head, this process is meant to be used for larger decisions; often involving a group.

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