The Disney Synergy Map

Those of you who know me well know I love maps, diagrams, and systems. I also love when people combine “left-brain” and “right-brain” thinking. This is one of the reasons I love architecture: it’s engineering and art combined.

Walt Disney was a genius at this. He is obviously known for his masterful animation, storytelling, and his vision for Disneyland. But what many not appreciate is the incredible number of technical advances that he and his team pioneered to enable such art to be created. (If you haven’t seen it and are interested, the American Experience documentary on his life is fascinating).

Given this, imagine my delight when I first found this diagram that Walt created in 1957 to lay out Disney’s strategy. It was known as the “Synergy Map”:

There are so many reasons why I love this. The scope of the vision. The understanding of how the pieces fit into the whole. The brilliance of the feedback loops. And – in pure Disney Magic – the characters running around the map.

I’ve had this saved on my computer for several years now and recently had a copy printed and framed on my wall. It inspires me every time I look at it.

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